Established in 1985, Poltrona Frau In Motion is the Poltrona Frau Business Unit specializing in the creation of exclusive upholstery and luxury interiors for cars, aircraft and yachts, through the production of items upholstered in leather — and other materials — of the highest quality.

Drawing on its extensive expertise, Poltrona Frau In Motion supports its clients throughout every stage of the project: from concept development to co-design, from materials research through to final production. Each solution is tailor-made to enhance the project while optimising costs, production processes and timelines.

Its headquarters are located in Tolentino, in the Marche region: an Italian district renowned for its excellence in leather craftsmanship. This is complemented by three additional sites: one in Montegranaro, also in the Marche region, and two in Coventry, in the United Kingdom.

40+
years of expertise in luxury upholstery and interiors for the mobility sector
600+
skilled professionals across Italy and the UK
4
production facilities
120M
in annual revenue
Poltrona Frau In Motion logo in orange
1986
Frau Car is born
Poltrona Frau enters the automotive world, crafting the interiors of the Lancia Thema 8.32 - powered by a Ferrari engine.
car silhouette
1988
Designing with Pininfarina
For the Pininfarina Mythos concept car, Poltrona Frau In Motion develops the leather upholstery and interior trim.
Airplane icon representing the aviation sector
1989
From road to sky
Frau Avio is born, bringing the company's mastery of leather and upholstered comfort into aircraft interiors.
New top class seats for Alitalia's Boeing 747 First and Business Class armchairs blending comfort, elegance and craftmanship.
Stylized orange icon of a Formula 1 race car
1996
Ferrari calling
First contact with Maranello, Ferrari finds in Poltrona Frau a trusted partner for a key step of the process: interior upholstery.
Stylized orange icon of a lie-flat first class airplane seat
1998
A visionary encounter
Japan Airlines entrust its new First Class to Welsh designer Ross Lovegrove - with Poltrona Frau In Motion as craft partner.
Stylized orange icon of a luxury yacht
2007
Pershing 72
Co-designing the full interiors - pilot house, living areas, cabins. Planned: 12 yacht. Built: 100.
Stylized orange icon of a business class airplane seat
2007
Singapore Airlines A380
First and Business Class seats designed with JPA Design: a private cabin bringing residential comfort into flight.
Stylized orange icon of a Formula 1 race car
2008
Ferrari California
Automotive tailoring is born: 15 leather colors, coordinated threads and multiple stitching options for the F149.
Stylized orange icon of a high-speed train
2008
Italo, from wheels to rails
A bespoke two-tone Pelle Frau® for Italo's Club, Prisma, Smart and Cinema coaches: refined, durable, made to travel.
Stylized orange icon of an SUV silhouette
2012
Range Rover L405
A new challenge: upholstering the roof lining, with custom lasers adn purpose-built tools for the task.
Stylized orange icon of a Porsche sports car
2014
Porsche Panamera
Exclusive 100 cars: selected hides, a perforated Porsche crest that keeps seat ventilation, and a matching leather luggage set.
Stylized orange icon of a hypercar silhouette
2018
McLaren Speedtail
106 hypercars fully upholstered in full-aniline leather: craftsmanship, lightness and extreme personalization.
Icon of a Ducati motorcycle
2022
Ducati XDiavel Nera
The seat is a key design feature: five colors let riders personalise the motorcycle, with an X-shaped laser treatment referencing the model's name.
Stylized orange icon of a Pagani Utopia hypercar
2024
Pagani Utopia
Dedicated weaves, exclusive embroidery, bespoke details: sartorial craft for a hypercar built around its owner.
Icon of the Alfa Romeo 33 Stradale
2025
Alfa Romeo 33 Stradale
A tailor-made Pelle Frau® Impact Less, naturally tanned: the perfect balance of sustainability and luxury.
Trophy icon representing the 2025 Ferrari Focus Award
2025
The Focus Award
Chosen among 300+ partners, Poltrona Frau In Motion receives Ferrari's Focus Award for Excellence in Technological Innovation.