At the National Automobile Museum in Turin, an exhibition running until 11 October explores forty years of Poltrona Frau In Motion and the dialogue between design, craftsmanship, and mobility.
For 40 years, Poltrona Frau In Motion has explored movement as a field of research, developing solutions for the automotive, aviation, and yachting sectors that combine design, material innovation, artisanal savoir-faire, and technological expertise. The exhibition guides visitors through the different stages of the creative process, from concept to production, while a timeline traces the Business Unit’s most significant milestones. Sketches, materials, prototypes, and working documents reveal what usually remains behind the scenes: research, knowledge of materials, artisanal craftsmanship, and the ability to transform an intuition into a tangible experience.
The exhibition journey begins with the Lancia Thema 8.32, the Ferrari-powered model that marked Poltrona Frau’s entry into the automotive sector in 1986. Its leather interiors, handcrafted by skilled artisans, represent the first step in a journey that brought the brand’s manufacturing savoir-faire into the world of mobility.
At the heart of the exhibition is Vanity Fair XC In Motion, a new limited edition of just 40 pieces created to celebrate the Business Unit’s anniversary. The project interprets the culture of movement through a dialogue between design and art, paying tribute to Ivo Pannaggi’s 1922 work Dinamismo assoluto della mano sinistra (Absolute Dynamism of the Left Hand), a work connected to the Futurist exploration of gesture, movement, and energy.
The exhibition at MAUTO in Turin will be open until 11 October 2026.
