The Challenge: Alpine was looking for a partner capable of taking interior customization to a new level, turning unique requests and complex configurations into a precise, controlled and industrializable automotive process.
The Response: Poltrona Frau In Motion managed the project end-to-end, from development and industrialization through to the final configuration of each individual vehicle.
A dedicated Low Volume & Bespoke team coordinated every stage, combining a new palette of materials and colors with techniques inspired by the luxury and fashion industries.
Poltrona Frau In Motion’s expertise was also extended to highly complex components, such as the seats developed in collaboration with Sabelt and the steering wheel.
An in-house configurator made it possible to translate each customer choice into a precise and manageable vehicle configuration.
The Result: 110 models, 110 personal expressions. A project that demonstrates how bespoke customization and industrialization can coexist, turning flexibility into a true competitive advantage.
Above all, it marks the beginning of a new collaboration model for Poltrona Frau In Motion: evolving from component supplier to automotive personalization partner, capable of turning unique requests into concrete solutions.
